Market research is a tool that provides management with the information indispensable for decision-making. It is essential for the competent business conduct and includes factors of the market micro- and macro-environment. Information obtained in the course of market research is applied in decision-making with respect to the strategy of the company, entering new markets, and while attracting finance for a project.

IBcontacts company carries out desk research, that is an important tool to get an idea of ​​the market, its historical development, key players and trends. This kind of market research is an indispensable means for all participants of international trade relations.

Our customers apply desk research when the examined issue becomes specific, for example, it is necessary to envisage market dynamics. It is possible to achieve the set goals through the analysis of the secondary data, such as information contained in the state agencies databases, information from the industry databases, publications analysis, or by means of implied estimates.

Desk research is a necessary tool for a company when accessing a new market in order to determine the current situation, market saturation, barriers to entry, and prospects for the development of the company.

Market analysis, depending on the set goals, may include the following components:

• initial analysis of the market: data collection and analysis of the key players, market size, key trends in the domestic market, consistency with the international market trends, identifying barriers to entering the market and government regulation of the industry;
• analysis of competition in the market, meaning data collection on major market players, definition of market share, analysis of product selection and pricing. This type of analysis, along with the factor one, will help you understand the overall competition in the market as a whole and the competition in various market areas;
• estimation of the size, capacity, and market structure;
• analysis of the company in the domestic market, estimation of company’s share, analysis of the areas where products are represented, identifying strengths and weaknesses of the company, preconditions for further development, innovations consonant with market demand (both domestic and international trends);
• analysis of market and sales strategies of the enterprise;
• analysis of the distribution network of the enterprise, identifying strengths and weaknesses, analysis of the major distributors;
• analysis of market trends and problems in the market;
• market forecasts.